Crypto.com CEO Drops $70 Million on AI.com Domain for Super Bowl Launch

TLDR

• Crypto.com CEO Kris Marszalek bought the AI.com domain for $70 million in cryptocurrency in April 2025, the largest publicly disclosed domain sale in history
• The AI.com platform launched during a Super Bowl 60 commercial on Monday, reaching over 100 million viewers with its beta release
• Users can create personal AI agents that manage emails, schedule meetings, cancel subscriptions, complete shopping tasks, and plan trips
• The website experienced heavy traffic and briefly crashed after the Super Bowl ad aired during the game
• Marszalek will serve as CEO of both Crypto.com and AI.com, using a similar strategy to how he built Crypto.com to 150 million customers

Crypto.com CEO Kris Marszalek officially launched his new AI agent platform ai.com to the public during Super Bowl 60 on Monday. The commercial aired on NBC during the game, which typically draws over 100 million viewers annually.

Marszalek purchased the ai.com domain in April 2025 for approximately $70 million, paid entirely in cryptocurrency. The domain had been listed for sale with a $100 million asking price in March 2025.

The transaction represents the largest publicly disclosed domain sale on record. The previous record was CarInsurance.com at $49.7 million in 2010.

Domain broker Larry Fischer confirmed the $70 million sale price in a LinkedIn post. The seller was identified as Arsyan Ismail.

Marszalek has been building a team for the platform since completing the purchase last April. He will serve as CEO of both Crypto.com and AI.com.

The platform allows users to create personal AI agents that perform everyday tasks. These agents can send messages, execute actions across apps, trade stocks, and build projects.

Specific functions include managing emails and scheduling meetings. The AI agents can also cancel subscriptions, complete shopping tasks, and plan trips.

User data on the platform will be encrypted with individual keys. Users can currently register their ai.com username handles but must wait in a queue for their personalized AI agents to be activated.

AI Agent Market Competition

ChatGPT creator OpenAI launched an enterprise-focused AI agent platform called Frontier last week. Software engineer Peter Steinberger released AI agent OpenClaw in November 2025, which gained popularity in January.

Marszalek stated his mission is to accelerate artificial general intelligence. He aims to build “a decentralized network of autonomous, self-improving AI agents that perform real-world tasks for the good of humanity.”

The ai.com website experienced what Marszalek called “insane traffic” in the first few hours after launching. The high volume of visitors briefly caused the website to crash before it came back online.

Super Bowl Advertising Push

Google ran a 60-second Gemini AI advertisement during Super Bowl 60. Anthropic also aired a commercial promoting its Claude chatbot during the game.

Amazon showcased its Alexa AI product in a Super Bowl commercial. Meta advertised Oakley-branded AI glasses during the broadcast.

Tech companies reportedly paid around $8 million to run 30-second advertisements during the Super Bowl. Marszalek’s strategy mirrors his approach with Crypto.com, which he scaled to over 150 million customers through domain acquisition and heavy marketing investment.

Crypto.com launched as Monaco in 2016 before acquiring its current domain for an estimated $5 to $10 million. The exchange later struck a $700 million deal to rename the Staples Center in Los Angeles to Crypto.com Arena.

The company spent $100 million on a Matt Damon advertising campaign. Crypto.com claims more than 150 million retail users and roughly $1.5 billion in annual revenue.

Marszalek told the Financial Times he has already received offers for the ai.com domain but intends to keep it. Crypto.com recently spun out its prediction markets business into a standalone app called OG, also timed to Super Bowl activity.

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