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Crocs (CROX) stock got a notable boost today after Piper Sandler upgraded it from Neutral to Overweight. The firm also raised its price target from $95 to $150, implying roughly 65% upside from recent levels.
Speaking of TikTok, Piper sees it becoming a more meaningful sales driver. The firm forecasts the platform will account for about 3% of Crocs brand sales in 2026, up from 2% in 2025. That translates to around 2% of DTC growth and 1% of overall company growth.
CROX Stock Revenue, EBIT and Free Cash Flow Estimates in Billion USD (TIKR)
On the cost side, Piper acknowledged tariff-related pressure on gross margins in Q2. But it believes stronger markdown discipline, supply chain efficiencies, and additional cost savings should help offset those headwinds. The firm is forecasting EPS of $13.90 for 2026 and $15.24 for 2027.
See analysts’ growth forecasts and price targets for Crocs stock (It’s free) >>>
Crocs stock has been under pressure, but the upgrade suggests the selloff may have gone too far. Piper highlighted that Crocs stock trades at just around 8 times forward earnings, which is historically cheap for a brand with this kind of consumer loyalty and global reach.
CROX Stock Valuation Model (TIKR)
Crocs stock still faces real headwinds, including tariff costs and a soft wholesale environment. But with valuation this low and momentum building in both brands, the risk-reward is starting to look more compelling.
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Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

