Naoo Launches Real-Time Optimization Infrastructure Following Platform Performance Gains

Naoo AG, operator of the social media and commerce platform naoo, has launched METIS, a real-time experimentation infrastructure designed to continuously optimize user experience, platform performance and monetization. This represents the third core AI infrastructure initiative within the naoo ecosystem following the previously introduced GAIA data infrastructure and Modelknife machine learning framework.

The launch follows the successful rollout of naoo Generation V at the end of March 2026, which resulted in feed impressions approximately doubling according to company observations. This development confirms the effectiveness of the underlying system and provides the basis for further optimization through real-time experimentation.

METIS allows all elements of the application to be tested and improved in real time, including content ranking, user interface elements, engagement features and AI-driven personalization. By continuously measuring how users interact with the platform, naoo can rapidly identify which features create the most value and scale these improvements across the user base.

The system operates as an integrated layer within naoo’s technology stack, connecting real-time data ingestion, event tracking and performance measurement with a centralized experimentation environment. This enables naoo to validate product decisions based on measurable outcomes and to implement improvements at significantly higher speed compared to traditional development cycles.

For naoo, this represents a fundamental shift toward a data-driven operating model where product development, AI optimization and monetization logic can be continuously tested and refined based on real-world performance. This reduces reliance on assumptions and enables more efficient allocation of development resources toward features and models with proven impact.

‘At scale, the ability to continuously test and compare different versions of every feature is what differentiates high-performing platforms,’ said David Liu, Lead Data Scientist and Head of AI at naoo AG. ‘With METIS, we can systematically evaluate what works best and continuously apply those improvements across the entire platform.’

Thomas Wolfensberger, Founder and major shareholder of naoo AG, added that ‘the strong increase in impressions following the Generation V rollout demonstrates the effectiveness of our new platform, and METIS enables us to systematically scale these improvements.’

The company expects METIS to contribute to further increases in user engagement, improved retention and more efficient monetization over time, supporting the long-term scalability and performance of the naoo platform. The announcement was made through NewMediaWire, where the original release can be viewed.

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