Bealls has launched crypto payments across more than 660 stores in 22 states, starting October 20, 2025. The company partnered with Flexa to support over 99 cryptocurrencies, including Bitcoin, Ethereum, and several stablecoins. This marks one of the largest crypto integrations in U.S. retail history.
Bealls now accepts Bitcoin payments nationwide, offering faster transactions with zero volatility risk to the retailer. Flexa’s technology instantly converts Bitcoin into U.S. dollars at checkout, ensuring seamless and stable transactions. This move aligns with Bealls’ ongoing efforts to modernize its retail systems.
The partnership gives Bealls customers greater flexibility and enables payments through over 300 supported digital wallets. Each Bitcoin transaction settles instantly on-chain, helping reduce wait times at checkout. Bealls ensures that Bitcoin payments meet compliance standards while maintaining transaction security.
CEO Matt Beall emphasized the retailer’s vision for future-ready commerce and technology integration. “Digital currency will reshape how the world transacts,” Beall stated. “This is about giving customers choice and control.” Bealls sees Bitcoin as a valuable addition to its payment ecosystem.
Ethereum is among the accepted cryptocurrencies in all Bealls stores, giving customers wider digital asset payment options. The retailer now joins a small group of large U.S. chains accepting Ethereum for everyday in-person shopping. Flexa’s system instantly converts Ethereum to dollars, eliminating the effects of market volatility.
Bealls integrates Ethereum payments with zero additional costs for consumers and eliminates the need for retailers to hold crypto. Each transaction supports secure on-chain settlement, using Flexa’s fast-processing technology for real-time confirmations. This reinforces Bealls’ focus on operational efficiency and customer satisfaction.
Customers using Ethereum can make purchases across all Bealls brands, including Home Centric and Bealls Florida. This payment flexibility reflects the company’s long-term vision of combining innovation with traditional retail values. Bealls maintains full pricing transparency while processing Ethereum transactions.
Bealls also supports stablecoins such as USDC and DAI across its retail network. These assets help maintain value stability and simplify accounting for both customers and the retailer. Transactions using stablecoins are converted to dollars instantly without additional fees.
With Flexa, Bealls gains access to a multi-chain payment system that supports high-volume retail operations securely. Stablecoin payments provide customers with an alternative method for completing purchases without relying on traditional card-based systems. This gives Bealls an edge in adapting to evolving consumer payment habits.
Bealls’ expansion into stablecoin payments demonstrates its focus on improving user experience while staying compliant. This collaboration enables Bealls to lead in the growing convergence of retail and blockchain finance. As a result, the company strengthens its brand as a tech-forward U.S. retailer.
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