At MPE 2026, Ugne Buraciene, the Group CEO of payabl., shared insights into how the company is tackling the complex world of digital payments. It is clear from the conversation that payabl. is positioning itself as a comprehensive solution for businesses, covering the entire payment flow, from payment acceptance to managing payouts and providing banking-as-a-service solutions.
Buraciene is refreshingly pragmatic about payabl.’s product direction as instead of chasing fleeting industry trends, she emphasises that their development strategy is driven by what merchants actually need. It is a straightforward, customer-first philosophy: build tools that solve real-world problems rather than following the crowd. This sensible approach appears to be the heartbeat of how she leads the organisation.
Reflecting on her time at the conference, Buraciene noted that she is a seasoned attendee, having visited MPE at least five times. For her, the event is invaluable for reconnecting with existing partners and clients, and keeping a pulse on the industry. When asked about emerging trends, she touched on the rise of AI, describing it as a double-edged sword for payment acceptance. She remains optimistic, however, and is clearly excited to see how such innovations will shape the future of the industry.
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