Walmart-Backed OnePay Expands Into Crypto, Adding Top Tokens to All-in-One Finance App

Walmart-backed fintech platform OnePay added 10 new cryptocurrencies on March 20, 2026, rapidly expanding its digital asset offering as it pushes to become an all-in-one financial services app for millions of mainstream retail customers.

OnePay Moves Into Crypto With New Token Support

The new tokens include XRP, Solana (SOL), Dogecoin (DOGE), Cardano (ADA), Bitcoin Cash (BCH), Chainlink (LINK), PAX Gold (PAXG), Shiba Inu (SHIB), Polkadot (DOT), and Uniswap (UNI), according to an official press release. The additions bring OnePay’s total supported assets to 12, building on its January 2026 launch of Bitcoin and Ethereum trading.

OnePay has since added SUI, Polygon (POL), and Arbitrum (ARB), pushing the total past 15 supported cryptocurrencies. Users can buy, sell, and hold crypto directly within the OnePay app, with all crypto services powered by Zero Hash LLC and Zero Hash Liquidity Services LLC.

Ron Rojany, OnePay’s GM for Core App and Crypto, framed the move as part of a longer-term vision for the platform.

Why a Walmart-Scale Fintech Entering Crypto Changes the Adoption Calculus

OnePay is majority-owned by Walmart, which serves roughly 150 million weekly U.S. shoppers. That gives OnePay a distribution channel that dwarfs most crypto-native platforms and positions it to onboard users who have never touched a dedicated exchange.

The platform bundles crypto alongside traditional banking products, including high-yield savings accounts, credit and debit cards, loans, wireless plans, and a digital wallet for Walmart checkout. For first-time crypto buyers, the friction drops significantly when trading sits inside the same app they already use for everyday spending.

The timing amplifies the signal. The Crypto Fear & Greed Index sits at 9, deep in “Extreme Fear” territory. OnePay is expanding its crypto shelf while much of the market is pulling back, a counter-cyclical move that signals institutional confidence in long-term retail demand. This stands in contrast to the broader environment, where $73 million in crypto liquidations recently hit long positions in a single 24-hour window.

By embedding crypto into an app already used for groceries and bill payments, OnePay removes the need for a separate wallet or exchange account. That integration model mirrors what PayPal and Cash App have done, but with Walmart’s offline retail footprint of over 4,600 U.S. stores behind it.

What Comes Next as OnePay Builds Out Its Crypto Offering

Rojany indicated that the token list will keep growing. He noted that OnePay plans to “continue to expand thoughtfully, prioritizing assets that meet a high bar: demand, liquidity, regulatory clarity and long-term utility,” offering a curated set of assets aligned with how customers use and think about their money.

The competitive landscape is tightening. Coinbase CEO Brian Armstrong has outlined competing superapp plans bundling credit cards, payments, and Bitcoin rewards into a single platform. But Coinbase lacks Walmart’s existing banking relationships and physical retail presence, a gap that could prove difficult to close. The race to build regulatory-compliant financial superapps is accelerating globally.

OnePay’s crypto products are explicitly noted as not FDIC-insured and subject to investment risk disclosures, a compliance-first posture. SEC Chair Paul Atkins has publicly supported regulatory frameworks for financial services superapps, a favorable signal for OnePay’s crypto-integrated banking model.

Whether OnePay eventually enables crypto payments at Walmart checkout remains unconfirmed, but the infrastructure is being laid. With Walmart’s fiscal 2025 U.S. net sales reaching $462.4 billion and analysts debating when the current downturn will thaw, the retail giant’s fintech arm is positioning itself to be ready when sentiment shifts.

According to unconfirmed reports, OnePay carries a $4 billion valuation and has surpassed 3 million monthly active users. If accurate, those figures would place it among the fastest-growing fintech crypto platforms in the U.S.

Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Cryptocurrency and digital asset markets carry significant risk. Always do your own research before making decisions.