BingX Launches the Beyond the Alpha Campaign to Celebrate Reaching 40 Million Users

• BingX exceeded the mark of 40 million users, doubling its audience over the year.
• The exchange invested $300 mln in Al tools and maintained its position in the top 5 in derivatives.
• In honor of the achievement, the platform is launching Beyond the Alpha user campaign.

Cryptocurrency exchange and Web3 AI company BingX has reached a major milestone, surpassing the 40 million user mark globally, representatives of the firm told Incrypted editorial staff. The result reflects a 100% year-over-year growth and reinforces the platform’s position as one of the fastest growing platforms in the industry, the developers are confident.

According to the exchange, BingX is at the forefront of innovation in the crypto industry. As the platform noted, the company announced a $300 million investment in AI technology, taking a step towards an “AI-native” cryptocurrency exchange.

The move, the firm said, has attracted more than 3 million early adopters who are already trading using BingX AI Bingo and BingX AI Master. These are tools that provide advanced analytics and improve decision-making.

BingX also introduced the CeDeFi approach with the launch of BingX Chainspot, a centralized exchange system with decentralized transparency. The company assures that this was the first such solution in the industry.

The hybrid product model combines the benefits of centralized exchanges with the security and transparency of decentralized finance (DeFi), providing users with greater flexibility and trust in the trading environment.

The company separately emphasized that BingX has significantly expanded its trading offerings in both spot and futures segments:

• the exchange is among the top 5 global derivatives trading platforms, providing 24/7 support and a variety of trading tools. Key updates include a separate isolated margin mode for more flexible futures trading and integration with TradingView for advanced chart analysis and strategy implementation. In addition, BingX became one of the first exchanges to offer WLFI premarket futures and RWA index perpetuals, the developers noted;
  
• the platform launched a universal Spot Listing hub and Listing FastTrack, an accelerated listing path for innovative projects. BingX also unveiled its Shards program, a new rewards system that gives users access to exclusive airdrops, trade commission discounts and VIP perks, increasing user engagement. With more than 1,100 trading pairs and integration with 170 public blockchain ecosystems, BingX is at the forefront of listing new tokens, including early access to Monad (MON), Pump.fun XPool and ZORA, the company said;
  
• BingX has built a community of 400,000 “elite traders” with a combined trading volume of $580 million and 1.3 billion accumulated trading orders, the exchange noted. The new version of Copy Trading 2.0 features a redesigned interface, streamlined processes and enhanced customization options, making trading easier and more user-centric.

Additionally, the company said that BingX has always prioritized user safety and transparency. The platform has been providing publicly available and verifiable 100% Proof of Reserves on a regular basis since 2022, reaffirming its commitment to accountability.

To further protect users, BingX launched a $150 million Shield Fund and has achieved ISO 27001 certification, meeting the industry’s high security standards. In addition, BingX has achieved PCI DSS v4.0.1 certification for fiat businesses, providing strong protection for user data and financial transactions, the developers reminded.

As the exchange emphasized, BingX’s commitment to its users is reflected in a series of new initiatives focused on the community and improving the trading experience.

• The updated VIP program now offers commission-free trading and exclusive concierge services. This makes the platform even more attractive to high-volume traders, the company believes.
  
• A major update to BingX Academy brings a more intuitive interface, enhanced educational resources and interactive learning tools. This should help users easily navigate the complexities of digital assets.

In addition, BingX continues to actively participate in the development of the Web3 space, platform representatives said.

They stressed that BingX Labs has invested $16 million in promising projects, confirming the company’s role as one of the drivers of decentralized technologies. In addition, the exchange is developing a new generation of crypto specialists through the TalentX program, providing young talents with opportunities to build a career in the digital asset industry.

In addition to innovation and trading, BingX continues its corporate social responsibility programs through donations around the world. These include a $200,000 contribution to the One Light, Thousands of Hearts initiative in Vietnam, as well as an HKD 5 million donation to the Wang Fuk Court Support Fund in Tai Po, Hong Kong, following a tragic fire.

To celebrate this achievement, BingX is launching Beyond the Alpha, a campaign dedicated to engaging with users in new and meaningful ways. The program will run from December 15-26, 2025 and will offer participants a raffle with guaranteed prizes including a limited edition BingX Field Barista Kit, shopping vouchers and other rewards.

Users will be able to earn additional chances to participate by completing daily tasks such as trading, recharging and inviting new users.

As part of the campaign, BingX will also unveil its first branded music video. It will showcase the company’s key achievements and emphasize its commitment to creating secure, user-friendly and responsive products and services.