Pump.fun makes comeback after 2024 controversy

2025/09/15 04:26

The cofounder of leading Solana-based memecoin launchpad, Pump.fun, has declared it has already overtaken Rumble in the live-streaming market, though independent data to back that claim remains scarce.

Alon Cohen said on X that the platform has “already flipped Rumble in terms of average number of concurrent live streams,” adding that it is “currently inching at ~1% of Twitch’s market share and ~10% of Kick’s.”

He concluded with a warning to rivals: “We’re nibbling on their lunch and COMING FOR MORE.”

Pump.fun makes comeback after 2024 controversy

Pump.fun’s streaming feature was first introduced in 2024 as a way to integrate live broadcasting with token launches. However, in late 2024, the company suspended live-streaming indefinitely after reports of abusive and dangerous live sessions, including users engaging in self-harm stunts to promote token launches.

Earlier this year, the feature was reintroduced for a limited pool of about 5% of users, with stricter moderation and safety rules. Shortly after, it was made available to all users.

Since coming back from the dead, it has brought more life to the platform, with the team pushing for increased adoption, and it seems to have taken it a notch further this September.

Alon leads challenge to live-streaming model

The company has been pitching the model as a radical alternative to platforms like Twitch, Kick, and YouTube. In a follow-up post on X, Alon listed the platform’s key advantages, one of which, according to him, is instant creator fees, adding that creators will make times 100 what they’ll earn elsewhere.

Another advantage is instant viewership with a community that’s incentivized to support creators. Others are free clipping on X and 24/7 support from the team.

The pitch is targeted at younger creators frustrated by what Alon described in another post as “lack of monetization or censorship” on mainstream platforms. “Millions of the most influential people amongst Gen Z are begging for a better system,” he said.

Although it has been hard to verify Pump.fun’s claims, according to data from StreamCharts, Rumble has averaged about 251 concurrent live channels and over 56,000 concurrent viewers over the past 30 days.

For Pump.fun to have “flipped” Rumble, it would need to surpass that threshold in active live streams. While there’s data that shows the activity on other streaming platforms such as Rumble, Twitch, YouTube, Kick, and many more, there’s no data to back Alon’s claim, which came not long after Pump.fun’s native token briefly crossed $3 billion in its market capitalization.

Skepticism over the token model

The platform’s rapid growth has caught the attention of industry observers, but not all are convinced of its sustainability. Bob Bodily, founder of Odin.fun, a memecoin launchpad in the Bitcoin ecosystem, voiced concern that Pump.fun’s token-driven system could ultimately turn creators against it.

“Streaming on Pump.fun gives you an opportunity to make money, especially right now in the early days,” Bodily posted on X. “But why does a streamer want a token hanging over their heads? As soon as the volume stops (which it inevitably will), the music stops, and everyone hates them for their low-performing token.”

He added that the model incentivizes volatility rather than stable earnings: “Volume-based creator rewards incentivize pump and dumps. As a creator, you want volatility in your token because that drives volume and rewards. So I’m not a huge fan of the model.”

While Pump.fun promises recurring revenue and instant fees, critics fear the incentives encourage short-term extraction rather than sustainable communities.

The live-streaming wars are increasingly shaped by questions of monetization. Pump.fun is betting that creators will embrace speculative token models as a shortcut to earnings. Its critics argue that those same mechanisms could drive them away.

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Figure and DefiLlama’s “RWA Data Falsification” Dispute: What Qualifies as an “On-Chain Asset”?

Figure and DefiLlama’s “RWA Data Falsification” Dispute: What Qualifies as an “On-Chain Asset”?

By Ethan, Odaily Planet Daily In the DeFi world, TVL is a crucial metric—it serves as both a symbol of protocol strength and a barometer of user trust. However, a controversy surrounding the fabrication of $12 billion in Reliable Validation Area (RWA) assets quickly eroded user trust. On September 10, Figure co-founder Mike Cagney took the lead in firing on the X platform, publicly accusing the on-chain data platform DefiLlama of refusing to display its RWA TVL simply because of "insufficient number of fans on social platforms" and questioning the fairness of its "decentralization standard." A few days later, DefiLlama co-founder 0xngmi published a long article titled "The Problem in RWA Metrics" in response, revealing the data anomalies behind Figure's claimed $12 billion scale, pointing out that its on-chain data is unverifiable, the assets lack a real transfer path, and there is even suspicion of evading due diligence. As a result, a full-scale battle for trust over "on-chain verifiability" and "off-chain mapping logic" broke out. Timeline of events: Figure initiated the attack, and DefiLlama responded strongly. The controversy was sparked by a tweet from Figure co-founder Mike Cagney. On September 10th, he announced on the X platform that Figure's home equity line of credit (HELOCs) had been successfully listed on CoinGecko. He also accused DefiLlama of refusing to display Figure's $13 billion TVL on the Provenance Chain. He directly criticized DefiLlama's "censorship logic," even claiming that they denied its inclusion on the list due to "X's insufficient number of followers." (Odaily Note: Mike Cagney's reference to $13 billion here is inconsistent with the $12 billion figure reported in 0xngmi's response later in the article.) About an hour after this statement was made, Provenance Blockchain CEO Anthony Moro (who, judging by the context, appears to have intervened without fully understanding the background) commented on the same thread, expressing strong distrust of the industry data platform DefiLlama: Later, Figure co-founder Mike Cagney added that he understood the development costs of integrating the new L1, but also said that Coingecko and DefiLlama had never asked Figure for fees or tokens to clarify their implication of "paying to be on the list." On September 12, Jon Ma, co-founder and CEO of L1 data dashboard Artemis (also seemingly without full knowledge of the details of the dispute), publicly extended an olive branch. During this period, public opinion clearly favored Figure - many onlookers pointed the finger at DefiLlama's "credibility and neutrality." It wasn't until September 13th that DefiLlama co-founder 0xngmi published a lengthy article titled "The Problem in RWA Metrics," systematically disclosing his due diligence findings and four questions, that the narrative began to reverse. Opinion leaders like ZachXBT then reposted the article in support, emphasizing that "these metrics are not 100% verifiable on-chain," and DefiLlama's position gained wider support. DefiLlama's findings: Data mismatch In the long article "The Problem in RWA Metrics", 0xngmi announced the results of the DefiLlama team's due diligence on Figure, listing multiple anomalies one by one: The scale of assets on the chain is seriously inconsistent with the declared scale Figure claims that the scale of RWA issued on its chain has reached 12 billion US dollars, but the actual assets that can be verified on the chain are only about 5 million US dollars of BTC and 4 million US dollars of ETH. Among them, the 24-hour trading volume of BTC is even only 2,000 US dollars. Insufficient stablecoin supply The total supply of Figure's own stablecoin YLDS is only 20 million. In theory, all RWA transactions should be based on this, but the supply is far from enough to support a transaction volume of US$12 billion. Suspicious asset transfer patterns Most RWA asset transfers are not initiated by the actual asset holders, but rather through other accounts. Many addresses themselves have almost no on-chain interactions and are suspected to be just database mirrors. Lack of on-chain payment traces The vast majority of Figure's loan processes are still completed using fiat currency, and there are almost no corresponding payment and repayment records on the chain. 0xngmi added: “We’re unsure how Figure’s $12 billion in assets are actually being traded. Most holders don’t appear to be using their own keys to transfer these assets — are they simply mirroring their internal databases onto the chain?” Community Statement: DefiLlama Receives Overwhelming Support As the controversy spread, community opinion almost overwhelmingly supported DefiLlama, but in the process, some voices from different perspectives also emerged. ZachXBT (Chain Detective): They bluntly stated that Figure’s actions were “blatant pressure” and made it clear: “No, your company is trying to use indicators that are not 100% verifiable on the chain to publicly pressure participants like DefiLlama who have been proven to be honest.” Conor Grogan (Coinbase Board Member): He directed his criticism at those institutional figures who were lobbied by Figure and who privately questioned DefiLlama when the controversy was still murky. He wrote: "I have received numerous private inquiries from individuals from large cryptocurrency institutions and venture capital firms to contact DefiLlama and our partners. Every one of these people needs to be called out and asked how they can work in this industry if they can't even verify things themselves." Conor's remarks echoed the thoughts of many people: if even basic on-chain verification cannot be completed independently, then the credibility of these institutions in the RWA and DeFi sectors will be greatly reduced. Ian Kane (Head of Partnerships, Midnight Network): A more technical suggestion was made, suggesting that DefiLlama could add a new metric, "active TVL," in addition to the existing TVL tracking, to show the actual transfer rate of RWA over a given period. He gave an example: "For example, two DApps each minted $100 billion in TVL (a total of $200 billion). DApp 1 has $100 billion sitting idle, with perhaps only 2% of its funds flowing, generating $2 billion in active locked value. DApp 2, on the other hand, has 30% of its funds flowing, generating $30 billion in active locked value (15 times that of DApp 1)." In his opinion, such a dimension can not only show the total scale, but also avoid "stagnant or show-off TVL." At the same time, ZachXBT also noticed that Figure co-founder Mike Cagney kept forwarding some "support comments" that were suspected to be automatically generated by AI, and publicly pointed this out, further arousing disgust with Figure's public opinion manipulation. Conclusion: The price of trust has just begun to show The dispute between Figure and DefiLlama may seem like a ranking issue, but it actually hits the core weakness of the RWA track - what exactly is considered an "on-chain asset." The core contradiction of this turmoil is actually on-chain fundamentalism vs. off-chain mapping logic. DefiLlama insists on only counting TVL that can be verified on the chain, adhering to open source adapter logic, and refusing to accept asset data that fails to meet transparency requirements. Figure's model: While assets may exist in the real world, the business logic relies heavily on traditional financial systems, with the on-chain portion merely being a database echo. In other words, users cannot use on-chain transactions to prove the transfer of assets, which conflicts with the "verifiability" standard of DeFi natives. The so-called $12 billion is equal to 0 if it cannot be verified on the chain. In an industry where transparency and verifiability are the bottom line, any attempt to bypass on-chain verification and use database numbers to impersonate on-chain TVL will ultimately undermine user and market trust. This controversy may just be the beginning. Similar issues will continue to arise as more RWA protocols emerge. The industry urgently needs to establish clear and unified verification standards, otherwise "virtual TVL" will continue to expand, becoming the next landmine that erodes trust.
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PANews2025/09/15 07:30
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